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CDC Communities Putting Prevention to Work: Increase Access to Cessation Services

A Good Idea

Description

In an effort to lower tobacco use in neighborhoods with a high number of smokers, Santa Clara County Public Health Department's Tobacco Prevention Program partnered with a number of community-based organizations (CBOs). CBOs well-positioned to initiate tobacco use cessation services were identified and awarded mini-grants to expand counseling, referrals, and access to nicotine replacement therapy. This approach allowed for effective communication and education among the county's diverse population, including Vietnamese, African American, Latino, and Lesbian, Gay, Bisexual, and Transgender (LGBT) communities. Cessation services were provided using the "ask, advise, refer" model in culturally and linguistically appropriate messaging. Services were provided on-site as well as at outreach events in the community.

Goal / Mission

The goal is to increase cessation within communities with the highest tobacco use rates through culturally appropriate services provided through community-based organization partners.

Impact

The intervention has resulted in a 39% quit success rate.

Results / Accomplishments

The partnership between CBOs and the Tobacco Prevention Program increased cessation services availability for the county's most vulnerable populations. The "ask, advise, refer" model of cessation service is used by 30 health facilities, 8 colleges, and 11 CBOs, reaching over 544,000 residents. Within two years, approximately 8,000 units of nicotine replacement therapy were distributed. Post-intervention surveys have found an overall cessation success rate of 39% and an even higher rate of 50% within the Vietnamese community.

About this Promising Practice

Organization(s)
Santa Clara County Public Health Department Tobacco Prevention Program
Primary Contact
Center for Chronic Disease and Injury Prevention
1400 Parkmoor Avenue, Ste. 120 B
San Jose, CA 95126
408-793-2700
Topics
Health / Alcohol & Drug Use
Organization(s)
Santa Clara County Public Health Department Tobacco Prevention Program
Source
Centers for Disease Control and Prevention
Location
Santa Clara County, CA
For more details
Target Audience
Racial/Ethnic Minorities